Go local: Careline.

Careline is one of those brands that I saw in stores for as long as I can remember. It’s one of the older brands in the Philippines and, under the Ever Bilena brand, it caters more to teenagers and young adults–as opposed to the latter whose audience is more widespread. In all the time I’ve seen it and passed it by in shops, I haven’t really been fascinated by it–at least, not until a few months ago.

In 2017, Careline showed of their new minimalist re-branding and repackaging, and it pulled me in. Because I haven’t tried the brand before, I’m not sure if these products are completely reformulated or just repackaged. One thing I noticed though from the displays in all the stores I’ve been to is that they have products in both the old and new packaging, so from that I would guess that at least some are just repackaged.

IMG_0540I picked up just 4 items from the brand, 3 of which are eye products– I got their Best Brow Liner in Brunette, their Graph-Ink Liner, their Go Long! Mascara, and their Matte Liquid Lipstick in the shade Tutu. At the time I bought these, there was a promo where purchases over PHP 500 got you a mirror, so I got that too! I’ve been using these products since I bought them, so about three weeks, and I thought I’d let you know what I think so far.


Starting off with the brow liner. I really like this. I’ve been looking for a more accessible and affordable brow liner, and with it being priced at PHP 150.00 as well as its availability in most department stores in the Philippines, this fits the bill! It’s a very soft liner that makes it easy to use without breaking easily, and it has a spoolie on the other end which is always a good thing to find in brow pencils. There’s also quite a lot of product which means you get more bang for your buck. I’m okay with the color–it has a bit of a red undertone but not too much–but I kind of wished there was a darker color. Overall though, thumbs up!


Next up, let’s go to the Graph-Ink Liner. I also really like this product. It has a felt tip, but it isn’t stiff at all and is kind of brush like. It’s very easy to use and soft on the skin, and it’s very black. It also doesn’t dry up while in use, which adds to its ease of use. Two things though: 1) if you put too think a line, you can feel it on your eyes (not sure why but it felt a bit heavy), and 2) it’s waterproof, but maybe not too long lasting (it chips? on my hooded lids). I’ll continue to use it though, I think this would be good for beginners as it’s so so easy to use, and for the price of PHP165.00, it’s definitely a win.


Now, the Go Long! Mascara. Now, I went with the Go Long! versus the Go Big! mascara because I prefer longer lashes to thicker ones. That said, I am also a fan of this. It lengthens my lashes but keeps them separate and not clumpy at all. It isn’t heavy on the eyes, and it’s pretty long lasting. The main downside, I think, is that it kind of smells weird. It doesn’t smell bad and it doesn’t irritate my eyes, so that’s good. That aside though, it’s an overall pretty good mascara, and at PHP175.00, this is pretty affordable option too.

Lastly, we have the Matte Liquid Lipstick. I picked up the shade Tutu, which is a mauvey nude pink that I think is good for everyday use. It’s very opaque and you get pretty even coverage even with just one swipe. It feels a bit dry on the lips, but most liquid lipsticks are, but with a thin layer it feels light and is long lasting as well. I can’t say it’s the best liquid lipstick I’ve tried but it’s still pretty good especially at its price of PHP195.00.

I have to say, I was very pleasantly surprised with what I picked up from this brand. I think it’s proof that a product doesn’t have to be expensive to be of good quality, and that you don’t necessarily have to look far to get something good either. I’m incredibly happy that I’ve found some products that could become staples in my routine. If you wanna check out Careline and their products, look for their counters in most department stores in the Philippines.

’til next time,



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